This too shall pass – RGM version (OK Go, 2010)

This music video is really rather wonderful. Various advertisers and filmmakers have created these Heath Robinson-esque contraptions before now (and I’m a total sucker for all of them), but this one’s especially inventive. I imagine that some people will be upset about what looks like a cut at about the 2:30 mark, but I don’t think it makes a bit of difference to the overall effect.

On top of that, the fact that this video is embeddable in this blog is important. See here for an discussion of OK Go’s struggles against record company EMI to allow them to create and share their own music videos.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s